30Avenue, known as the Gateway to 30A, is an upscale, walkable lifestyle center at the entrance to Scenic Highway 30A. It brings live music together with a curated mix of dining, shopping, professional services, and open green space in a polished outdoor setting.

Restaurants throughout the center make it easy to enjoy food and drinks before or after performances, whether guests are stopping in during the day or settling in for an evening show. The layout supports easy movement while preserving an intimate feel, inviting guests to arrive early, stay late, and experience the festival at their own pace. With ample parking and open-air sophistication, 30Avenue remains one of South Walton’s most recognizable destinations.